Powering growth into global connections
Our Role
- Identity, visual language & guidelines
- Adverts
- Social Media
- Creative executions
- Toolkits and playbooks
- Brand Films
- Events
Creating a flagship brand for global markets
We partnered with Saudi Tadawul Group to re-establish the Capital Markets Forum as a world-class brand. Central to this was the Power Arrow – a bold new graphic device symbolising momentum, ambition and cross-border connectivity. This became the anchor across all communications, environments and digital platforms, building a premium and consistent presence for CMF in Riyadh, Hong Kong and beyond.
An integrated creative system
Beyond the brand identity, we delivered a fully integrated suite of outputs guided by comprehensive Brand Guidelines. These informed the production of a launch film designed for global investors, large-scale venue branding at the iconic KAFD in Riyadh, and a versatile set of digital and social templates for use before, during and after the forum. We also produced event materials—from brochures to running orders—ensuring coherence and quality across every touchpoint.
Establishing CMF as a global brand
The system was built to be flexible and enduring, giving CMF a distinctive visual language that could seamlessly scale across Riyadh, Hong Kong, New York and London. The result: a flagship global forum that now stands as a brand in its own right, embodying Tadawul’s vision of growth, collaboration and international connectivity.
