Telling the Story of a Telecom Built for the Next Era
Our Role
- Integrated Reporting
- Copywriting and Arabisation
- Content Strategy
A maturing business, a more integrated story
The 2025 Integrated Annual Report came at a significant moment for du — a year in which the company delivered record revenue, achieved its highest-ever dividend, and continued to expand its role as a leading digital and technology partner. The challenge was to capture this momentum in a report that matched the ambition: moving beyond financial disclosure to present a clear, structured and forward-looking narrative that connected du’s core connectivity business with its growing capabilities across ICT, cloud services, data centres and du Pay. The result was a more integrated story that reflected the breadth of the business and its continued transformation into a diversified digital ecosystem.
From reporting requirement to strategic asset
We worked closely with du’s strategy, investor relations, ESG and communications teams to develop a report architecture that balanced financial performance, integrated disclosures and strategic priorities. The design approach was shaped to reflect the evolution of the du brand and align with its latest brand campaign, creating a more cohesive and engaging expression of the business. The result established a new internal benchmark for how du communicates its performance, purpose and future ambitions.
