e& - etisalat and

Helping an Ambitious Reporter Go For More

Our Role

  • Integrated Reporting
  • Sustainability

Strategic & story-led

The 2024 Integrated Report marked a defining moment for e&, showcasing its transformation from a regional telecoms provider to a global technology group. We set out to create a report that would match the highest international standards, uniting strategic clarity, brand storytelling and digital innovation in a single, integrated platform.

E&

Performance-driven narrative

Working from the core theme Go For More, adapted from the group’s brand campaign and reframed for a capital markets audience, we built a cohesive narrative from start to finish. Every section was deliberately crafted to connect performance with strategy and purpose. Alongside the printed report, we developed a dynamic, interactive digital summary, integrating video and CEO messaging to bring the equity story to life and enhance accessibility for global investors.