Building on Strong Foundations for the Next Phase of Growth
Our Role
- Integrated Reporting
- Copywriting and Arabisation
- Sustainability
A growth narrative built for the next chapter
The 2025 Annual Report marked the third year of our partnership with Emirates NBD and a clear step forward in ambition - moving beyond financial disclosure to present a sharper, more compelling growth story. We set out to reflect the bank's readiness for its next phase while meeting elevated design expectations and serving a diverse stakeholder audience. Centred around the theme 'Building on Strong Foundations', the report combined a stronger narrative structure with elevated visual storytelling, clearly demonstrating how the Group's strategy aligned with its growth drivers and long-term ambitions.
Raising the benchmark for future reporting
The report delivered a forward-looking representation of Emirates NBD's strategic direction and market leadership, making the bank's long-term growth story more accessible and clearly communicated across all stakeholder groups. It established a higher benchmark for future reporting cycles through improved storytelling, design quality, and integrated disclosure.
Matching ambition with disclosure
We worked closely with the Group ESG team to build the report around the clear narrative, balancing the technical depth required by investors and regulators (GRI, SASB, TCFD, TNFD, DFM disclosures) with accessible storytelling for employees, customers, and communities. Content was structured around ENBD's value chain, and complex information was translated into clear, engaging layouts.
