Where athletic intensity meets corporate ambition.
Our Role
- Identity, visual language & guidelines
- Brand Films
- Adverts
- Social Media
- Toolkits and playbooks
- Creative executions
- 2D/3D Animation
Dynamic, ownable campaign language
This project saw us bring ‘Serving Up Global Returns’ to life through a bold and distinctive campaign identity. At its core was the swoosh motif, symbolising both the dynamic energy of tennis and Mubadala’s role in forging connections. We paired this with energetic typography, an amplified colour palette and bespoke imagery, building a flexible yet ownable visual language that carried seamlessly across campaign assets. The approach ensured that the campaign felt both premium and powerful, meeting high expectations while standing apart in a crowded sporting and corporate landscape.
Blending sport, brand and story
The creative system was designed to be adaptable and immersive, blending motion, graphic expression and storytelling into a unified experience. From layout design and visual language development to parallel creative workflows between campaign and film, every element was meticulously crafted to strike a balance between athletic energy and corporate gravitas. The result was a campaign that was not only visually impactful but also strategically aligned, reinforcing Mubadala’s brand presence on the global tennis stage.
