Connecting People, Places and Technology
Our Role
- Integrated Reporting
- Sustainability
Post-IPO positioning with growth and credibility
The 2024 Annual Report marked a milestone year for Parkin, following its record-breaking IPO on the DFM and rapid establishment as a leader in mobility solutions. Our role was to articulate Parkin’s growth potential and operational strength while signalling its ambitions as a next-generation, dividend-paying infrastructure business.
Strategic storytelling through connected, on-brand design
Anchored in the theme Connecting People, Places, Technology, the report blended strategic clarity with a forward-looking narrative, linking performance, sustainability and growth priorities. The design was cohesive and on-brand, with a continuous ‘line’ motif connecting each section and authentic, location-based photography that showcased Parkin’s network and environment.
Integrated performance with mature ESG narrative
From the outset, the report integrated financial, operational and ESG performance, with the Year in Review structured around strategic priorities to reinforce a future-focused mindset. Sustainability was embedded throughout, supported by a robust materiality process and an Impact, Risk and Opportunity framework that demonstrated maturity unusual for a newly listed company in the region. The result is a confident, investor-focused first report that positions Parkin as a credible peer to established infrastructure and transport operators, uniting investor relevance, sustainability integration and a clear articulation of its equity story.
