Celebrating Growth
Our Role
- Content planning & development
- Copywriting and Arabisation
Celebrating Growth: 400 Listed Securities & the Kingdom’s Global Investment Journey
In 2024, Saudi Exchange marked a major milestone with the listing of its 400th security—highlighting the Kingdom’s rapidly expanding capital market and growing global investor appeal. We were proud to partner with the Saudi Tadawul Group on a commemorative publication that celebrated this achievement and showcased the depth and diversity of the Exchange’s listings.
Crafting The Narrative
Through rigorous research, data analysis, and collaborative workshops, we developed a compelling brand narrative for Saudi Exchange and its key listings. The narrative captured the Exchange’s rapid growth and transformation, while clearly articulating its strategic vision, market leadership, and evolving role in the regional and global financial landscape. The final publication reflected authentic stakeholder insights and reinforced Saudi Exchange’s credibility and forward-looking ambitions.
Showcasing Saudi Exchange in Print
We produced both a standard edition and an oversized, cloth-bound VIP version of the publication, with the VIP edition featuring a protective sleeve and premium finishes such as holographic hot foil detailing. Structured into nine clear sections with full-bleed gradient dividers and asset-related photography, the design balanced sophistication with usability—delivering a coffee table-style format that effectively highlighted Saudi Exchange’s growth, achievements, and market depth.
The Outcome
The 400 Listed Securities Book was officially unveiled at the Saudi Tadawul Group’s prestigious Capital Market Forum in Riyadh in February 2025, drawing significant interest from investors, stakeholders, and attendees. This launch not only showcased the depth and diversity of the Saudi capital market but also elevated Saudi Exchange’s brand profile on the global stage, reinforcing its position as a leading financial hub in the region.
