Evolving the Region's Leading Integrated Report
Our Role
- Integrated Reporting
- Copywriting and Arabisation
- Digital
A comprehensive report for a transformed business
e& set out to produce a comprehensive, forward-looking integrated report that not only aligned with global reporting frameworks but also reflected its ambitious transformation from a telecom operator to a global technology and investment group. The challenge was to capture this narrative with clarity, while ensuring regulatory compliance, consistency across business verticals, and engaging design for both the online report and digital formats. We worked closely with the e& strategy , investor relations, communications, and sustainability teams to develop a compelling content architecture that balanced financial performance, sustainability disclosures, and strategic direction. The design language brought the brand's evolution to life through the theme Momentum of More, while the digital report was optimised for mobile and web with an intuitive user interface, interactive features, and accessibility considerations.
Digital-first, built for every audience
The digital report was optimised for mobile and web with an intuitive user interface, interactive features, and accessibility considerations throughout. The result was a clear, visually engaging integrated report that communicated e&'s transformation journey effectively to stakeholders. The digital report saw increased engagement from investors and readers, and the project set a new internal benchmark for cross-entity collaboration and stakeholder reporting within the Group.
Visually engaging and transformative
The result was a clear, visually engaging integrated report that communicated e&’s transformation journey effectively to stakeholders. The digital report saw increased engagement from investors and media. The project also set a new internal benchmark for cross-entity collaboration and stakeholder reporting within the Group.
